Marketing staff may churn, perhaps you have a performance marketing agency that you switch - and before you know it - your website is a wasteland of tracking tags for Meta, Google, Hotjar – you name it. Worse, most sites we audit don’t have proper cookie consent or one that doesn’t properly work.
This doesn’t only mess with the performance of your campaigns. It’s worse and makes you a target of firms legally hunting such sites as states like California, New Jersey, and Connecticut. They’re opportunistic and target businesses for tens of thousands of dollars. How can you check your site to see if you have an issue? Here are pro tips for the most commonly used tags:
- Install a Meta Pixel Helper and check every page. It’ll flag duplicate pixels instantly and show you exactly which pixel IDs are firing where, so you can kill the redundant ones corrupting your attribution.
- Open Google Tag Manager’s Preview mode and audit your container. Look for every tag currently live, not just the ones you remember adding, and check GA4 configuration tags aren’t duplicated across properties.
- Use Google’s Tag Assistant alongside GTM Preview to confirm what’s actually firing versus what’s just sitting in the container unused. A tag existing in GTM doesn’t mean it’s live on the page.
Test your consent banner the honest way: open Chrome DevTools or use the tools above after you reject cookies.
Confirm your cookie compliance against every state you get traffic from. California, Connecticut, and New Jersey aren’t the only ones with active privacy statutes, and firms are shopping violations across all of them. More states are being added.
Get a compliance review before a firm finds the gap for you. A proactive audit is a rounding error compared to a settlement.